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Sony XR55X90JU 55 Inch 4K Ultra HD HDR LED Smart TV
Sony XR55X90JU 55 Inch 4K Ultra HD HDR LED Smart TV (XR55X90JU)

Sony XR55X90JU 55 Inch 4K Ultra HD HDR LED Smart TV


Product Information:

XR Picture
Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

XR Colour
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

XR Triluminos Pro
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XrRContrast Booster 5
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR Hdr Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Contrast
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.

XR 4K Upscaling
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details

4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture

XR Clarity
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR Motion Clarity
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

XR Motion
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear.

4K/120Fps
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

Acoustic Multi-Audio
Our Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience

XR Sound Position
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

3D Surround Upscaling
Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

XR Surround
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Google Assistant
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.

Works with Alexa
Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Voice Search
Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

Works with Apple Airplay / Apple Homekit11
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast Built-in
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Works with Ok Google
Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, "Ok Google."

Product Specification:
  • Picture Resolution 4K Ultra HD
  • Screen Type LED
  • Smart TV
  • 4K
  • HDR
  • Game Mode
  • HDMI 2.1
  • Acoustic Auto Calibration
  • Acoustic Multi-Audio
  • Dolby Atmos & Dolby Audio
  • DTS Digital Surround
  • 3D Surround Upscaling
  • USB & HDD Recoding
  • 4 HDMI Inputs
  • 2 USB Ports
  • Chassis Colour: Black
  • Stand Width: 1061 mm
  • H711 x W1233 x D72 mm
Included in these prices is a contribution to recycling costs of €5
Add to Cart
€1,739.00
Sony Bravia 65 Inch 4K Ultra HD HDR LED TV XR65X90LU
Sony Bravia 65 Inch 4K Ultra HD HDR LED TV XR65X90LU (XR65X90LU)

Sony Bravia 65 Inch 4K Ultra HD HDR LED TV XR65X90LU


Product Information:

Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™

Intense contrast, feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously

Sound harmonised. Pictures synchronised.
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

Designed slim. Machined in metal.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.

Product Specification:
  • Energy efficiency class (SDR): F
  • On mode power demand (SDR): 101 W
  • Energy efficiency class (HDR): G
  • On mode power demand (HDR): 147 W
  • Standby mode power demand: 0.5 W
  • Audio power: 30 W
  • Sound technology: Acoustic Multi-Audio+
  • Speakers: 4
  • Sound processing: Dolby Atmos, Dolby Audio, DTS Digital Surround
  • Other features: 3D Surround Upscaling, Voice Zoom 2, S-Master Digital Amplifier, Modes including Dialog, Cinema, Music & Sports
  • Audio output: Optical x 1
  • Connections: HDMI 2.1 x 2 (eARC x 1), HDMI 2.0b x 2 (eARC), Composite input x 1, USB 3.0 x 1, USB 2.0 x 2
  • WiFi: Yes
  • Ethernet: Yes
  • Bluetooth: Bluetooth 4.2
  • Screen technology: Full Array LED
  • Resolution: 4K Ultra HD 3840 x 2160p
  • Screen size: 65"
  • HDR: Dolby Vision, HDR10, Hybrid Log Gamma (HLG)
  • HDR technology: XR HDR Remaster
  • Picture enhancement: XR Triuluminous Pro, XR Contrast Booster 10
  • Noise reduction: Yes
  • Processing rate: XR Motion Clarity
  • 4K Ultra HD compatibility: Video CODEC: HEVC H.265 / VP9, 4K upscaling picture enhancement
  • Processor: Cognitive Processor XR
  • Refresh rate: 120 Hz
  • Netflix Calibrated Mode: Yes
  • IMAX Enhanced: Yes
  • Gaming technology: 4K120, VRR, ALLM, HDR game mode, Graphics mode, Gaming menu, Crosshair, Black equaliser, Custom Screen Size, Auto HDR Tone Mapping with PlayStation 5, Auto Genre Picture Mode with PlayStation 5, Perfect for PlayStation 5, Gaming apps
  • Other features: Multiple presets, BRAVIA CORE calibrated
  • Anti-glare / reflective screen: Yes
  • Electronic programme guide: 7-day EPG and 7-day catch up with YouView
  • TV tuner: Freeview HD (DVB-T2), Freesat HD (DVB-S2)
  • Please note: Some services are only available in the UK
  • Table-top stand: Yes
  • VESA mount: 300 x 300
  • Other features: Sleep timer, Parental lock, BRAVIA CAM compatible, 3 way adjustable stand
  • PVR function: Yes
  • Remote control: Voice Remote Control
  • Smart TV services: Catch up TV: BBC iPlayer, ITVX, All 4, My5, UKTV. Streaming: Apple TV, Amazon Prime Video, BT Sport, Disney+, Google Play, Netflix, NOW TV, YouTube. Music: Spotify. App store: Google Play Store
  • Please note: Some services are only available in the UK
  • Screen mirroring: Chromecast (Android), Apple AirPlay (iOS)
  • Smartphone app: Android TV Remote Control app
  • Other smart features: Works with Google Assistant, Amazon Alexa & Apple HomeKit
  • Smart platform: Google TV
  • Voice controlled assistant: Google Assistant via TV or remote
  • Colour: Dark silver
  • Internal menu languages: 68 languages
  • Guarantee: 5 years
  • Weight: TV with stand: 25 kg, TV: 24.1 kg, Boxed: 33 kg
  • Dimensions: TV with stand: 861-901 x 1445 x 345 mm (H x W x D), TV: 831 x 1445 x 57 mm (H x W x D), Boxed: 1004 x 1574 x 167 mm (H x W x D)
  • Box contents: Sony BRAVIA XR65X90LU 65" Smart 4K Ultra HD HDR LED TV, Voice remote control (RMF-TX810U), Remote control (RMT-TX450E), Batteries, Table top stand, AC power cord, Operating instructions, Quick setup guide
  • Material: TV: Aluminium, Stand: Aluminium edge stand
Included in These Prices is a Contribution to Recycling Costs of €5
Add to Cart
€1,799.00
Sony Bravia 55 Inch 4K HDR OLED Smart TV XR55A84LU
Sony Bravia 55 Inch 4K HDR OLED Smart TV XR55A84LU (XR55A84LU)

Sony Bravia 55 Inch 4K HDR OLED Smart TV XR55A84LU

Product Information:

Bring the cinema home in bright, beautiful detail. From the latest Hollywood blockbusters to classics, everything on the A84L is incredibly realistic. Cognitive Processor XR enhances pictures in the same way your eyes focus in real-life, so you can see what's lurking in the deep shadows or behind those dazzling lights.Our Acoustic Surface Audio + technology turns the screen into a speaker, and when sound comes directly from what's happening on-screen, your entire entertainment experience is more immersive.Google TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.The sophisticated design and Metal Flush Surface Bezel will harmonise with any interior, and the 3-way TV stand offers ultimate flexibility.

Product Specification:
  • Brand: Sony
  • Type: 4K Ultra HD HDR OLED TV
  • Colour: Black
  • Screen Size (Inches):55
  • Screen Technology: OLED
  • Display Resolution (Pixels): 3840x2160
  • HDR: Dolby vision / hdr10 / hlg
  • Dolby Vision: Yes
  • HLG: Yes
  • Refresh Rate: XR OLED motion 100hz/120hz
  • Picture Enchancement: Cognitive processor XR
  • HDR Game Mode: Yes
  • Smart Platform: Google TV
  • RTE Player: Yes
  • TG4 Player: Yes
  • Now TV: Yes
  • Spotify: Yes
  • Amazon Prime Video: Yes
  • Netflix: Yes
  • Youtube: Yes
  • Disney+: Yes
  • Screen Mirroring: Yes
  • Smartphone App: Yes
  • Alexa Compatible: Yes
  • Google Assistant Compatible: Yes
  • WiFi: Yes
  • Ethernet Connection: Yes
  • Bluetooth: Yes
  • Miracast: Yes
  • No. of HDMI Connections: HDMI x 4 (hdmi 2.1 x 2)
  • USB: USB x 2
  • HDMI ARC: Yes
  • Optical Output: Yes
  • Satellite Tuner: Yes
  • Saorview Tuner: Yes
  • Electronic Programme Guide: Yes
  • Speakers: Acoustic surface audio+ (3.2ch) 50w
  • Audio Power: 50w 3.2ch
  • Sound Enhancement: 3D surround upscaling & voice zoom 2
  • PVR Function: Yes (usb hdd recording)
  • VESA Mount: 300 x 300
  • Table-top Stand: Metal slim wedged stand (3 way - standard, narrow and soundbar)
  • Other Features: XR OLED motion 100/120hz for smooth and sharp fast-moving sports, games and movies - access over a billion colours with xr triluminos pro - innovative and immersive sound with acoustic surface audio+ (the screen is the speaker) - 3.2 channel 50w - optimised for dolby vision and dolby atmos sound - enjoy over 10,000 apps on google tv (netflix/disney+/amazon prime video/apple tv/now tv/spotify and many more) - works with ok google / works with alexa - apple airplay / apple homekit - chromecast built-in - access to bravia core - 24 months access and 15 titles - metal flush surface screen (one slate design) - versatile 3-way stand slim wedge stand (narrow. standard or soundbar setting) - bluetooth connectivity - connect your favourite bluetooth headphones - gaming features: 4k120, auto low latency mode (allm), variable refresh rate (vrr) - ps5 unique features - auto hdr tone mapping / auto genre picture mode - works with bravia cam (not supplied) - recommended soundbars: sony ht-s2000 / ht-a3000
  • Energy Efficiency Class: G
  • Annual Power Consumption: 83 kwh/1000h
  • Dimensions (with stand) (WxHxD) cm: w122.7 x h73.8 x d32.7
  • Dimensions (without stand) (WxHxD) cm: w122.7 x h71.2 x d5.3
  • Weight (Kg): 18.8kg
  • Manufacturer Warranty: 5 year warranty
Included in These Prices is a Contribution to Recycling Costs of €5
Add to Cart
€1,899.00
Sony XR65A80KU 65Inch 4K Ultra HD HDR Google TV
Sony XR65A80KU 65Inch 4K Ultra HD HDR Google TV (XR65A80KU)

Sony XR65A80KU 65Inch 4K Ultra HD HDR Google TV


Screen is the speaker, pictures and sound in harmony

Acoustic Surface Audio+™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more

Sony Cashback Claim Information:

To Avail of the current cashback promotion Please complete your claim online at the following URL: www.sony.ie/cashback/braviaxr

Promotion is valid for purchases made from 1st of October 2022 to 1st of November 2022 (inclusive) for selected models, from selected retailers. You can submit your cashback claim up to and including 16th of December 2022. ATTENTION: You can only submit your claim after thirty-five (35) days from the purchase date.

Included in these prices is a contribution to recycling costs of €5
Add to Cart
€2,169.00
Sony XR55A84K 55 inch Smart 4K OLED TV
Sony XR55A84K 55 inch Smart 4K OLED TV (XR55A84K)

Sony XR55A84K 55 inch Smart 4K OLED TV

Product Information:

Each moment on screen feels immersive thanks to the human-like Cognitive Processor XR inside this Sony A84 TV. It replicates the way our brains think and respond, so you'll see enhanced detail and incredibly realistic images. As if the OLED panel wasn't enough, XR OLED Contrast Pro technology boosts the colour and contrast. XR TRILUMINOS Pro recreates a wider palette of colours, delivering beautiful hues, even in dark scenes. With Acoustic Surface Audio+, the screen is the speaker, making it seem like the sound is coming from where the action is happening on-screen.


Product Specification:
  • Manufacturer's Part Number: 4548736138230
  • EAN: 4548736138230
  • Product Type OLED TV
  • Display Resolution: 4K Ultra HD (2160p)
  • Smart: Yes
  • Features: Google Assistant
  • Manufacturer Guarantee: 5 Years
  • Colour: Titanium Black
  • Internal menu languages: 68 languages
  • Remote control: Voice remote control
  • PVR function: Yes
  • VESA mount: 300 x 300
  • Table-top stand: Yes
  • WiFi: Built-in WiFi
  • Ethernet: Yes
  • Bluetooth: Bluetooth 4.2
  • Speakers 5
  • Audio power 50W
  • Sound technology Acoustic Surface Audio+
  • TV with stand: 738 x 1227 x 330 mm (H x W x D)
  • TV: 712 x 1227 x 53 mm (H x W x D)
  • Boxed: 842 x 1342 x 176 mm (H x W x D)
Included in these prices is a contribution to recycling costs of €5
Add to Cart
€2,299.00
Sony Bravia 65 Inch 4K Ultra HD HDR OLED TV XR65A84L
Sony Bravia 65 Inch 4K Ultra HD HDR OLED TV XR65A84L (XR65A84L)

Sony Bravia 65 Inch 4K Ultra HD HDR OLED TV XR65A84L

Product Information:

Ultra Bright Pure Black
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.

Contrast. Like life itself
The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.

Screen speaker,always immersive
As the story unfolds before your eyes, you’ll hear a sound track that precisely matches the action. Much the same as in a movie theatre.

Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.

Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.6

Pure blacks. Peak brightness. Remarkable contrast.
XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.8

Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colours from any angle
Watching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.

Screen sound,ingeniously immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Sound from the centre of the screen, perfectly matching action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Clear Voice.Precise dialogue.
Voice Zoom 2™ detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Perfect for PlayStation®5

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google" to get started.

Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Easy to wipe,always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.

Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™. 40

Optimising brightness and power consumption
Ambient light sensing optimises screen brightness to room conditions for efficient power usage. Every part of a picture is optimised based on the brightness of each image.

All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimise virgin plastics, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 45 less plastic volume.

Less packaging. Less CO2.
Our new packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.

Metal Flush Surface,the art of immersion
Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what's around it.

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look. 

Product Specification:
  • Energy efficiency class (SDR): F
  • On mode power demand (SDR): 96 W
  • Energy efficiency class (HDR): G
  • On mode power demand (HDR): 112 W
  • Standby mode power demand: 0.5 W
  • Audio power: 50 W
  • Sound technology: Acoustic Surface Audio+
  • Speakers: 5
  • Sound processing: Dolby Atmos, Dolby Audio, DTS Digital Surround
  • Other features: S-Master Digital Amplifier, Voice Zoom 2
  • Audio output: Optical digital x 1
  • Connections: HDMI 2.1 x 2, HDMI 2.0b x 2, Composite input x 1, USB 3.0 x 1, USB 2.0 x 1
  • WIFI: Built-in WiFi
  • Ethernet: Yes
  • Bluetooth: Bluetooth 4.2
  • Screen technology: OLED
  • Resolution: 4K Ultra HD 3840 x 2160p
  • Screen size: 65"
  • HDR: Dolby Vision, HDR10, Hybrid Log Gamma (HLG)
  • HDR technology: Object-based HDR Remaster
  • Picture enhancement: XR OLED Contrast Pro, XR Triluminos Pro, Rich Colour Enhancer
  • Noise reduction: Yes
  • 4K Ultra HD compatibility: Video CODEC: H.264 / HEVC H.265 / VP9, XR 4K Upscaling
  • Processor: Cognitive Processor XR
  • Refresh rate: 100 Hz
  • Netflix Calibrated Mode: Yes
  • IMAX Enhanced: Yes
  • Gaming technology: HDR game mode, 4K Ultra HD resolution at 120 Hz, Variable refresh rate, Auto low latency mode, Gaming Menu, Custom Screen Size, Crosshair, Black Equaliser, Auto HDR Tone Mapping with PlayStation 5, Auto Genre Picture Mode with PlayStation 5
  • Other features: XR Clear Image, XR OLED Motion
  • Anti-glare / reflective screen: Yes
  • Electronic programme guide: 7-day EPG and 7-day catch up with YouView
  • TV tuner: Freeview HD (DVB-T2) x 2, Freesat HD (DVB-S2) x 2. Please note: Some services are only available in the UK
  • Table-top stand: Yes
  • VESA mount: 300 x 300
  • Other features: Multi-position stand, BRAVIA CAM compatible, Sleep timer, Parental lock, Screen reader, Audio description, TalkBack, Text magnification, Accesibility shortcut, Mic switch
  • PVR function: Yes
  • Remote control: Backlit voice remote control
  • Smart TV services: Catch up TV: BBC iPlayer, ITV Player, All 4, My5, UKTV
  • Streaming: Apple TV, Amazon Prime Video, BRAVIA CORE, BT Sport, Disney+, Google Play, Netflix, NOW TV, YouTube
  • Music: Spotify
  • App store: Google Play Store
  • Please note:
  • - Some services are only available in UK
  • - BRAVIA CORE app includes 15 movies and 24 months of unlimited streaming
  • Screen mirroring: Chromecast (Android / iOS), Apple AirPlay (iOS)
  • Smartphone app: Android TV Remote Control app
  • Other smart features: Works with Amazon Alexa & Apple HomeKit
  • Smart platform: Google TV
  • Voice controlled assistant: Google Assistant via TV or remote
  • Colour: TV: Titanium black, Stand: Dark silver
  • Internal menu languages: 68 languages
  • Guarantee: 5 years (2nd year onwards by registration)
  • Weight: TV with stand: 24.2 kg, TV: 23.3 kg, Boxed: 32 kg
  • Dimensions: TV with stand: 862 x 1448 x 327 mm (H x W x D), TV: 836 x 1448 x 53 mm (H x W x D), Boxed: 958 x 1574 x 180 mm (H x W x D)
  • Box contents: Sony BRAVIA XR-65A84LU 65" Smart 4K Ultra HD HDR OLED TV, Voice remote control (RMF-TX910U), Remote control (RMT-TX450E), Batteries, Tabletop stand, AC power cable
  • Material: TV: Aluminium, Stand: Metal
Included in These Prices is a Contribution to Recycling Costs of €5
Contact Us
€2,399.00
Sony XR55A90JU 55Inch Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant
Sony XR55A90JU 55Inch Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant (XR55A90JU)

Sony XR55A90JU 55Inch Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant


XR PICTURE

Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

XR CONTRAST

Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.

XR OLED CONTRAST PRO

With XR OLED Contrast Pro using human perspective analysis, color and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare.

XR TRILUMINOS PRO

Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR COLOR

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR HDR REMASTER

With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR CLARITY

Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR 4K UPSCALING

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.

4K XR SUPER RESOLUTION

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

XR MOTION

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.

4K XR SMOOTHING

XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR MOTION CLARITY

With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.

4K/120FPS

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.

XR SOUND POSITION

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.

ACOUSTIC SURFACE AUDIO+

With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.

XR SURROUND

With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D SURROUND UPSCALING

Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

GOOGLE TV

Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.

VOICE SEARCH

Find your favorite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing — you just have to ask.

GOOGLE ASSISTANT

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

WORKS WITH HEY GOOGLE

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.

WORKS WITH APPLE AIRPLAY / APPLE HOMEKIT

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

CHROMECAST BUILT-IN

Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

BACKLIT REMOTE

Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night.

SEAMLESS EDGE

With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important—the picture.

THREE-WAY MULTI-POSITION STAND

A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

CABLE MANAGEMENT

A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

LIGHT AND COLOR SENSOR

When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.

LIVING DECOR

Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.

ACOUSTIC AUTO CALIBRATION

No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimized to your room.

IMAX ENHANCED

This Sony 4K smart TV is IMAX Enhanced certified, meaning it's optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

NETFLIX CALIBRATED MODE

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

DOLBY VISION AND DOLBY ATMOS

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.

BRAVIA CORE

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

Included in these prices is a contribution to recycling costs of €5
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€2,899.00
Sony 77 Inch Bravia 4K Ultra HD HDR OLED TV XR77A84LU
Sony 77 Inch Bravia 4K Ultra HD HDR OLED TV XR77A84LU (XR77A84LU)

Sony 77 Inch Bravia 4K Ultra HD HDR OLED TV XR77A84LU


Product Information:

The Cognitive Processor XR in this Sony A84L goes beyond artificial intelligence. It does more than simply recognise what's on-screen - it actually detects what you'll be focusing on. Like boosting the details and colours of the main character. Jet flying overhead? The sound will pan across the top of your head like it would in real life. Pretty smart. And thanks to XR OLED Contrast Pro technology, it all looks amazing on the OLED screen. You'll be able to see more details, even in the darkest of thrillers. Plus, colours are brought to life with over a billion natural yet vibrant shades on the XR Triluminos Pro display with Rich Colour Enhancer. Sound is in perfect sync too with Acoustic Surface Audio+. It turns the screen into a speaker – literally – with sound coming from where the action is happening. Even in a hectic battle scene, you'll be able to pinpoint the clash of swords. It's super immersive. 

Product Specification:
  • Energy efficiency class (SDR): E
  • On mode power demand (SDR): 112 W
  • Energy efficiency class (HDR): G
  • On mode power demand (HDR): 142 W
  • Standby mode power demand: 0.5 W
  • Audio power: 50 W
  • Sound technology: Acoustic Surface Audio+
  • Speakers: 5
  • Sound processing: Dolby Atmos, Dolby Audio, DTS Digital Surround
  • Other features: S-Master Digital Amplifier, Voice Zoom 2
  • Audio output: Optical digital x 1
  • Connections: HDMI 2.1 x 2, HDMI 2.0b x 2, Composite input x 1, USB 3.0 x 1, USB 2.0 x 1
  • WiFi: Built-in WiFi
  • Ethernet: Yes
  • Bluetooth: Bluetooth 4.2
  • Screen technology: OLED
  • Resolution: 4K Ultra HD 3840 x 2160p
  • Screen size; 77"
  • HDR: Dolby Vision, HDR10, Hybrid Log Gamma (HLG)
  • HDR technology: Object-based HDR Remaster
  • Picture enhancement: XR OLED Contrast Pro, XR Triluminos Pro, Rich Colour Enhancer
  • Noise reduction: Yes
  • 4K Ultra HD compatibility: Video CODEC: H.264 / HEVC H.265 / VP9, XR 4K Upscaling
  • Processor: Cognitive Processor XR
  • Refresh rate: 100 Hz
  • Netflix Calibrated Mode: Yes
  • IMAX Enhanced: Yes
  • Gaming technology: HDR game mode, 4K Ultra HD resolution at 120 Hz, Variable refresh rate, Auto low latency mode, Gaming Menu, Custom Screen Size, Crosshair, Black Equaliser, Auto HDR Tone Mapping with PlayStation 5, Auto Genre Picture Mode with PlayStation 5
  • Other features: XR Clear Image, XR OLED Motion
  • Anti-glare / reflective screen: Yes
  • Electronic programme guide: 7-day EPG and 7-day catch up with YouView
  • TV tuner: Freeview HD (DVB-T2) x 2, Freesat HD (DVB-S2) x 2. Please note: Some services are only available in the UK
  • Table-top stand: Yes
  • VESA mount: 300 x 300
  • Other features: Multi-position stand, BRAVIA CAM compatible, Sleep timer, Parental lock, Screen reader, Audio description, TalkBack, Text magnification, Accesibility shortcut, Mic switch
  • PVR function: Yes
  • Remote control: Backlit voice remote control
  • Smart TV services: Catch up TV: BBC iPlayer, ITV Player, All 4, My5, UKTV. Streaming: Apple TV, Amazon Prime Video, BRAVIA CORE, BT Sport, Disney+, Google Play, Netflix, NOW TV, YouTube. Music: Spotify. App store: Google Play Store. Please note: Some services are only available in UK, BRAVIA CORE app includes 15 movies and 24 months of unlimited streaming
  • Screen mirroring: Chromecast (Android / iOS), Apple AirPlay (iOS)
  • Smartphone app: Android TV Remote Control app
  • Other smart features: Works with Amazon Alexa & Apple HomeKit
  • Smart platform: Google TV
  • Voice controlled assistant: Google Assistant via TV or remote
  • Colour: TV: Titanium black, Stand: Dark silver
  • Internal menu languages: 68 languages
  • Guarantee: 5 years (2nd year onwards by registration)
  • Weight: TV with stand: 36 kg, TV: 34.8 kg, Boxed: 47 kg
  • Dimensions: TV with stand: 1027 x 1722 x 385 mm (H x W x D), TV: 998 x 1722 x 54 mm (H x W x D), Boxed: 1130 x 1858 x 188 mm (H x W x D)
  • Box contents: Sony BRAVIA XR-77A84LU 77" Smart 4K Ultra HD HDR OLED TV, Voice remote control (RMF-TX910U), Remote control (RMT-TX450E), Batteries, Tabletop stand, AC power cable
  • Material: TV: Aluminium, Stand: Metal
Included in These Prices is a Contribution to Recycling Costs of €5
Add to Cart
€3,599.00
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